Portfolio
Digital Marketing Strategy | Content Creation | Social Media Marketing
Geisa Louzeiro
About
Hello,
I'm Geisa Louzeiro
Enthusiastic and motivated marketing professional with a passion for building connections. Experienced in content, social media marketing, and digital marketing strategy. Demonstrates excellent interpersonal skills, communicating effectively in a professional manner. Proficient in working under pressure, I am dedicated to promoting brands, articulating their value, and contributing to the achievement of business objectives.
Contact
geisa.flouzeiro@gmail.com
+61 449 838 624
linkedin.com/in/geisa-louzeiro/
Soft Skills
Communication
Strategic Planning
Technical Skills
Social Media Marketing
Research & Data Analytics
Languages
English
Portuguese
Critical Thinking
Project Leadership
Media Production
Software
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Fluent
Native
Marketing Strategy
OTUITION
02/2024 - to present
@otuition
Project 1
1. At a glance
Field: Education
A learning platform and community for Occupational Therapists and Allied Health Professionals.
Goals
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Develop brand awareness and promote courses on LinkedIn and Instagram;
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Increase engagement and generate conversion;
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Build a community to promote the new online platform.
2. My input
Develop brand identity, USP (Unit Selling Point).
Build and execute content strategy (content roadmap and pillars.
Research target audience and competitors.
Develop digital marketing strategies and plans for social media channels and email marketing
Marketing Plan
Project 1
I Created and implemented marketing plan tactical roadmap, outlining the specific actions and tactics that should achieve the marketing strategy’s goals.
The marketing plan revolves around three key strategies:
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Leads: Identifying channels and tactics for Otuition to generate leads, divided into Organic and Paid methods.
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Sales: Developing strategies to convert leads into sales, focusing on the sales system, offers, and the customer journey.
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Expansion: Nurturing clients and automating processes using a CRM platform.
Insight
Digital Marketing | Project | Otuition
Content Direction
Project 1
Energetic / Upbeat, Authentic, Resourceful
Content Pillars
Otuition social media presence reflects their passion for OT, self-development, their connection with community, and our commitment to learning.
Membership
Inspiring
Value
Entertaining
Digital Marketing | Project | Otuition
Results
Project 1
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After researching our target audience, we launched an Instagram profile that reached 2.3K people in just three months.
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organic content reactions on LinkedIn saw a 358.9% increase.
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LinkedIn followers grew from 250 to 435 in two months.
Digital Marketing | Project | Otuition
Results
Project 1
Not only do we achieve great results on social media channels, but we also create offline campaigns to boost Otuition's brand trust. These campaigns provide excellent opportunities for collecting leads and starting meaningful relationships with our audience.
Digital Marketing | Project | Otuition
Project 2
MARI DESCOMPLICA
03/2023 - 08/2023
@mari.descomplica
1. At a glance
Field: Finance
Mariana Schiavon owner of the 'Mari Descomplica' provides financial and entrepreneurship mentoring to help business owners grow their businesses through finance advisers. She has supported over 20 entrepreneurs in Australia through her proprietary methodology (3T Method).
Goals
-
Build a solid brand awareness while transitioning from finance adviser to mentor;
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Develop marketing strategy and promote online course on social media channels;
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Increase engagement and generate conversion.
2. My input
Researched target audience, competitors and brand identity.
Developed Unit Selling Proposition (USP).
Built and executed content strategy: content roadmap and content pillars.
Measure and communicate the outcomes of marketing campaigns, and social media metrics to glean insights for shaping future strategies.
Brand and Marketing Plan
In addition to mapping the demographic, geographic, and psychographic information of the audience, I have also mapped the behavioural characteristics of the audience, which helped me develop content that created an emotional connection with the public (storytelling).
Solution
Mood Board
Insight
A brand universe that includes not only a logo and colour palette but also brand elements, codes, and words may seem not so crucial in terms of financial RESULTS and strategy. However, it is precisely this universe that almost imperceptibly influences the purchase! Exactly because of this intriguing brand universe, people stop to listen to the brand and passionately want to buy from them.
Digital Marketing | Project | Mari Descomplica
Project 2
Content Direction
Mood: Friendly, Professional, Sage
Content Pillars
The numbers of your business tell a story, and through the Mari Descomplica methodology - Think, Take Action, and Transform, you will discover how to read your company's financials and grow.
Inspiring
Educate
Entertaining
Sellling
Digital Marketing | Project | Mari Descomplica
Project 2
Results
The total Instagram reach: 34,049
The total content engagement
incresead 65,6%: 4.8K
Profile visits increased 5,1%: 4,716
Generated 100 leads after 3 weeks
of launching online course
Digital Marketing | Project | Mari Descomplica
INTEGRATE SUSTAINABILITY
Project 3
1. At a glance
Field: Evironmental and Safety Consultancy
Integrate Sustainability Is a specialist environmental, heritage, native title and safety consultancy works with clients to create sustainable and safe businesses and operations.
Goals
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Raise awareness about services to meet the needs of the clients;
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Increase engagement and generate conversion;
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Build a solid relationship with prospects.
2. My input
Researched industry topics to produce content and graphic designs for publication on social media channels (Facebook, LinkedIn).
Built and executed content strategy
Created blog posts for the website to attract target audience
Project 3
Results
More than 50 content were promoted on the company's website and social media channels helping build trust and increasing brand awaress.
Digital Marketing | Project | Integrate Sustainability
Project 4
SOCIAL.
11/2019 - 03/2021
@socialdotreal
Project 4
1. At a glance
Field: Non-profit organisation
Social. Is a non-for-profit platform for professional and business acceleration through workshops, meet-ups and networking events.
Goals
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Promote events broadly on social platforms and face-to-face.
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Call sponsors and benefactors;
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Partner with agencies, and businesses to communicate our events.
2. My input
Built and executed content plans on social platforms.
Corporated with sponsors.
Created and managed e-mail marketing of the events.
Planned and coordinated events.
Budgeted and managed social media Ads
Project 4
Content Strategy
We planned content strategy in 3 phases: pre-event, during-event, and post-event.
Each event had a visual identity and unique content, resulting in a greater outcome and engaging with the target audience.
SocialLab event
Social Workshop event
The Reset Project event
Digital Marketing | Project | Social.
Project 4
Communication Channels
E-mail Marketing, Social Media Channels
Instagram and Facebook)
Internal communication:
newsletters and media Kit document
Digital Marketing | Project | Social.
Thank you!
I have poured my passion and dedication into crafting a collection that reflects my skills and experiences. I hope the interests showcased here resonate with you and align with your organisation's vision.
Please feel free to reach out to me at your convenience.
Let's connect
