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Portfolio

Digital Marketing Strategy | Content Creation | Social Media Marketing  

Geisa Louzeiro

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About

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Hello,
I'm Geisa Louzeiro

Enthusiastic and motivated marketing professional with a passion for building connections. Experienced in content, social media marketing, and digital marketing strategy. Demonstrates excellent interpersonal skills, communicating effectively in a professional manner. Proficient in working under pressure, I am dedicated to promoting brands, articulating their value, and contributing to the achievement of business objectives.

Contact
           
geisa.flouzeiro@gmail.com
        +61 449 838 624
        linkedin.com/in/geisa-louzeiro/

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Soft Skills

Communication

Strategic Planning

Technical Skills

Social Media Marketing

Research & Data Analytics

Languages
English 
Portuguese

Critical Thinking

Project Leadership

Media Production

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Software

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Fluent

Native

Marketing Strategy

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OTUITION

02/2024 - to present     

 @otuition

Project 1

1. At a glance 

Field: Education

A learning platform and community for Occupational Therapists and Allied Health Professionals.

Goals

  • Develop brand awareness and promote courses on LinkedIn and Instagram;

  • Increase engagement and generate conversion;

  • Build a community to promote the new online platform.

2. My input

Develop brand identity, USP (Unit Selling Point).

Build and execute content strategy (content roadmap and pillars.

Research target audience and competitors.

Develop digital marketing strategies and plans for social media channels and email marketing 

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Marketing Plan

Project 1

I Created and implemented marketing plan tactical roadmap, outlining the specific actions and tactics that should achieve the marketing strategy’s goals.

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The marketing plan revolves around three key strategies:

  • Leads: Identifying channels and tactics for Otuition to generate leads, divided into Organic and Paid methods.

  • Sales: Developing strategies to convert leads into sales, focusing on the sales system, offers, and the customer journey.

  • Expansion: Nurturing clients and automating processes using a CRM platform.

Insight

Digital Marketing | Project | Otuition

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Content Direction

Project 1

Energetic / Upbeat, Authentic, Resourceful

Content Pillars

Otuition social media presence reflects their passion for OT, self-development, their connection with community, and our commitment to learning.  

Membership

Inspiring

Value

Entertaining

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Digital Marketing | Project |  Otuition

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Results

Project 1

Instagram

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  • After researching our target audience, we launched an Instagram profile that reached 2.3K people in just three months.

  • organic content reactions on LinkedIn saw a 358.9% increase.

  • LinkedIn followers grew from 250 to 435 in two months.

LinkedIn

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Digital Marketing | Project | Otuition

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Results

Project 1

Not only do we achieve great results on social media channels, but we also create offline campaigns to boost Otuition's brand trust. These campaigns provide excellent opportunities for collecting leads and starting meaningful relationships with our audience.

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Digital Marketing | Project | Otuition

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Project 2

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MARI DESCOMPLICA

03/2023 - 08/2023                                               

@mari.descomplica

1. At a glance 

Field: Finance

Mariana Schiavon owner of the 'Mari Descomplica' provides financial and entrepreneurship mentoring to help business owners grow their businesses through finance advisers. She has supported over 20 entrepreneurs in Australia through her proprietary methodology (3T Method). 

Goals

  • Build a solid brand awareness while transitioning from finance adviser to mentor;

  • Develop marketing strategy and promote online course on social media channels;

  • Increase engagement and generate conversion.

2. My input

Researched target audience, competitors and brand identity.

Developed Unit Selling Proposition (USP).

Built and executed content strategy: content roadmap and content pillars.

Measure and communicate the outcomes of marketing campaigns, and social media metrics to glean insights for shaping future strategies.

Brand and Marketing Plan

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In addition to mapping the demographic, geographic, and psychographic information of the audience, I have also mapped the behavioural characteristics of the audience, which helped me develop content that created an emotional connection with the public (storytelling).

Solution

Mood Board

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Insight

A brand universe that includes not only a logo and colour palette but also brand elements, codes, and words may seem not so crucial in terms of financial RESULTS and strategy. However, it is precisely this universe that almost imperceptibly influences the purchase! Exactly because of this intriguing brand universe, people stop to listen to the brand and passionately want to buy from them.

Digital Marketing | Project | Mari Descomplica

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Project 2

Content Direction 

Mood: Friendly, Professional, Sage

Content Pillars

The numbers of your business tell a story, and through the Mari Descomplica methodology - Think, Take Action, and Transform, you will discover how to read your company's financials and grow.

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Inspiring

Educate

Entertaining

Sellling

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Digital Marketing | Project | Mari Descomplica

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Project 2

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Results

The total Instagram reach: 34,049

The total content engagement
incresead
65,6%: 4.8K

Profile visits increased 5,1%: 4,716

Generated 100 leads after 3 weeks
of launching online course

Digital Marketing | Project | Mari Descomplica

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INTEGRATE SUSTAINABILITY

Project 3

1. At a glance 

Field: Evironmental and Safety Consultancy

Integrate Sustainability Is a specialist environmental, heritage, native title and safety consultancy works with clients to create sustainable and safe businesses and operations.

Goals

  • Raise awareness about services to meet the needs of the clients;

  • Increase engagement and generate conversion;

  • Build a solid relationship with prospects.

2. My input

Researched industry topics to produce content and graphic designs for publication on social media channels (Facebook, LinkedIn).

Built and executed content strategy

Created blog posts for the website to attract target audience

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Project 3

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Results

More than 50 content were promoted on the company's website and social media channels helping build trust and increasing brand awaress. 

Digital Marketing | Project | Integrate Sustainability

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Project 4 

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SOCIAL.

11/2019 - 03/2021       

 @socialdotreal

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Project 4 

1. At a glance 

Field: Non-profit organisation

Social. Is a non-for-profit platform for professional and business acceleration through workshops, meet-ups and networking events.

Goals

  • Promote events broadly on social platforms and face-to-face. 

  • Call sponsors and benefactors;

  • Partner with agencies, and businesses to communicate our events.

2. My input

Built and executed content plans on social platforms.

Corporated with sponsors.

Created and managed e-mail marketing of the events.

Planned and coordinated events.

Budgeted and managed social media Ads

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Project 4 

Content Strategy

We planned content strategy in 3 phases: pre-event, during-event, and post-event.

Each event had a visual identity and unique content, resulting in a greater outcome and engaging with the target audience.

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SocialLab event

Social Workshop event

The Reset Project event

Digital Marketing | Project | Social.

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Project 4 

Communication Channels

E-mail Marketing, Social Media Channels
Instagram and Facebook)

Internal communication:
newsletters and media Kit document

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Digital Marketing | Project | Social.

Thank you!

I have poured my passion and dedication into crafting a collection that reflects my skills and experiences. I hope the interests showcased here resonate with you and align with your organisation's vision.

Please feel free to reach out to me at your convenience.

Let's connect

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+61 449 838 624

Want to know more about me?

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